Median brandguidelines
At Median, we’re proud of our brand and excited to share it with you. These guidelines explain how to use our logo, logomark, and color system clearly and consistently.
Logo
Logomark
Our logomark is designed to depict the seamless transition from a web experience to a mobile one, with the interfaces interconnected at the center—the median. This symbolizes how we work, communicate, and succeed on a daily basis.
Logo
Logo variations
Use our full-color Median.co logo whenever possible. Select the approved variation for the intended background, and do not recreate, recolor, or alter the artwork.
Wordmark - Light
Use with dark type on light or neutral backgrounds
Wordmark - Dark
Use with light type on dark backgrounds.
Wordmark - Monochrome
Use when our wordmark must appear in one color.
Logomark
Use when Median is already identified in the surrounding context.
Color
Color palette
Color is a primary part of the Median identity. Use the provided values to preserve consistency across digital and printed applications.
Logo
Vertical alignment
When placing our wordmark inside a container, center the text within the available height. The logomark extends above the text, so centering the complete artwork makes the wordmark sit too low.
The visual center of the Median.co letterforms sits on the container's midpoint.
Centering the complete artwork places the wordmark text below the container's midpoint.
Logo
Logo usage
Our logo must always remain clear and recognizable. Preserve the approved artwork, proportions, colors, and clearspace in every application.
Clearance
Minimum clearspace
Our logo and logomark should always be surrounded by a minimum area of clearspace. To create this invisible boundary, use the same unit used to construct our logomark. This clearspace compensates for the morphology of our logo and creates a visually harmonious container.
- Keep type, imagery, and other graphic elements outside the clearspace
- Keep page edges and crops outside the clearspace
Use the line variant for monochrome.
Use our approved outline artwork whenever our logo must appear in one color.
Convert our standard logo to monochrome.
Do not recolor or desaturate our full-color logo. Use our line variant instead.
Use the correct logo for the background.
Select the light or dark Median.co variation that provides sufficient contrast, and avoid placing it on busy imagery.
Stretch, skew, or rotate.
Always scale the artwork proportionally. Do not add outlines, shadows, or other effects.
Written name
How to write Median.co
Use Median.co on first reference. Median may be used on subsequent references.
Do not write the name as median, Median Co, or MedianCO. Do not substitute typed text for our approved logo artwork.